Purpose-Driven Marketing is an intentional collaboration model under Gitech Foundation that allows brands and businesses to increase both commercial value and social impact. In partnership with movements like Save the Children, we encourage businesses to connect their offerings with causes that uplift the lives of South Africa’s most vulnerable children.

Summary

Today’s consumer is conscious, informed, and compassionate. When price and quality are equal, people are more likely to support a product or service that stands for something meaningful. Purpose-driven marketing empowers your business to do just that — to grow while doing good. Together, we can build campaigns that are not only profitable, but also purposeful, touching lives and inspiring loyalty from customers who want to see real change.

  • Align your brand with a cause that improves children’s lives
  • Boost consumer trust, loyalty, and market reach through impact marketing
  • Turn every sale into a story of hope for South African children

We invite you to partner with the Gitech Foundation in a purpose-driven campaign — where your business success becomes a vessel of compassion. Let’s amplify your message, your mission, and your market while standing for a cause that truly matters: the wellbeing and future of South Africa’s children.